You would have thought after so many years as an illustrator that I'd learnt my lesson, but no. i-D online contacted me to illustrate July's i-D Mixtape cover art - cool job! For no pay! - who wants paying? Doesn't everybody work for free? I make a rule NEVER to work for nothing but for this I made an exception. So I said that I would provide 3 ideas and after a few hours I have 2 that I like and 1 which is rubbish - obvious, cliche and ugly.
Now experience has taught me to only send roughs of images that you are prepared to follow through as inevitabely the art director will always pick the one you hate. but I said I'd send 3 so I sent all three with the following message: